Author: Alison Price   –   Updated: January 2026

💙 Your Astrology Business

This article is part of my Your Astrology Business series, where I explore things like when to go professional as an astrologer,  business branding pertaining to setting up and running a meaningful astrology business, 25 Tips to polish your readings and what to pack for an astrology conference.  Additionally I share stories about how I setup my Starzology Astrology Podcast.

Your Outer Planet Signature

Introduction

Outer Planet Clients

When you think about building your astrology practice, you may focus on marketing plans, pricing or social media.

Yet beneath all of that, something quieter is at work. Your natal chart is already shaping who feels drawn to you.

Subconscious Energy

The outer planets, Uranus, Neptune and Pluto, operate below the surface of everyday awareness.

They describe deep currents in your psyche and the subtle signals you send out without trying.

These energies can influence the type of clients who notice you, resonate with you and eventually reach out for a reading.

Inner Planets

Mercury and Venus

The two inferior planets, Mercury and Venus, can be considered in regard to how you operate in general.

Then, by becoming aware of your dominant outer planet, you can begin to work with this natural attraction rather than leaving it to chance.

Mercury

When you consciously engage your Mercury and bring thoughtful intention to your message, you align your daily actions with your deeper chart signature.

From there, your astrology business starts to feel less forced and more like an authentic expression of who you truly are.

Venus

If Venus is your prominent inner planet, the process shifts in a gentle but powerful way. So, rather than leading with analysis and messaging alone (Mercury), you lead with connection.

Venus brings social ease, charm and a natural sense of grace. It softens your approach and makes people feel welcomed, seen and appreciated.

Where Mercury focuses on what you say and how you say it, Venus focuses on how others feel in your presence. Your clients may be drawn to your warmth, your aesthetic, your kindness or the beauty you create around your work.

By working with Venus as your inner guide, you allow your natural social graces to support your outer planet signature, creating a practice that feels both elegant and deeply aligned.

Your Astrology Business

Your Chart

Not all business methods work for all businesses. Not all astrology business’ work the same for everyone either. What gels with for one practitioner will not necessarily pan out for another, because the two astrologers have different natal charts to each other. To find satisfying work, you have to be aligned with the energy potentials shown in your own chart. One way of tapping into this is by looking at your outer planet signature.

Your Dominant Outer Planet

Signature

Chart signatures are usually assessed by looking at all the planets in the chart. This time we will only look at the outer planets to get an insight into how you work on a more subconscious level.

Usually the planet Uranus, Neptune or Pluto will step forward when you do a quick arithmetic calculation for each planet.

You want to find out what happens when you are not looking and paying attention. Your prominent outer planet will function almost as the background noise, or default mode, of your personal attraction.

You can discover which outer planet is strong in your natal chart by measuring which of them is more energized and engaged in your natal chart by checking with the following table.

Your Outer Planet Signature

Solution

If you do the activity to find your dominant outer planet you will have a number which represents the prominence of the outer planet in your chart.

So, what?

Well now you can see the difference in how each of the outer planets operate. Your strong outer planet will work for you over and above the two weaker outer planets in the following manner.

If the outer planet is not strong in the natal chart because say, the Moon dominates the chart, then the outer planetary energy will continue to operate the background of your life.

How Your Dominant Outer Planets Attracts Clients

Pluto Signature

Clients Magnetically Appear

If Pluto is your dominant outer planet, your client attraction works beneath the surface. You do not always need loud promotion. Instead, there is a quiet intensity about your work that draws the right people toward you. The connection can feel fated, private and deeply personal.

Find You Through Cryptic Messages

Your words may carry layers of meaning. Subtle or psychologically rich advertising can speak directly to those who are ready for depth. The people who resonate will recognize themselves in what you hint at rather than what you spell out.

Magnetically Appear

At times it can feel as though clients simply show up. There is a sense of inevitability about the connection. They may say they felt compelled to contact you or that something just pulled them in your direction.

Hover in the Shadows

Some potential clients watch quietly before making contact. They read your website, follow your posts and observe your tone. They are assessing whether you are safe enough for the kind of deep work they seek.

Afraid to Approach

Pluto work can be intense. Clients may sense that you go straight to the heart of the matter. This can be both attractive and intimidating. They may hesitate, knowing that a reading with you could uncover truths they have kept hidden.

Lurkers Before Becoming Clients

It is common for Pluto signature clients to take their time. They may engage anonymously, subscribe quietly or return again and again before booking. Trust builds slowly, but once established it is strong.

Come Out of the Woodwork

When the timing is right, they step forward. Often this happens during periods of crisis, transformation or deep questioning in their lives. They seek you out because they sense you can handle the raw and complex themes they are facing.

Neptune Signature

Clients Intuitively Appear

If Neptune is your dominant outer planet, your client flow feels subtle and inspired. You are not always sure how people found you. There is a sense of drift and divine timing. The connection is often emotional, spiritual and based on a shared sensitivity.

Appreciate Your Arty Adverts

Neptune clients respond to mood and imagery. Soft colors, poetic language and creative presentation speak to them. They are drawn to the feeling behind your message as much as the content itself.

Pray for Help

Many of your clients may reach out during tender moments. They could be searching for meaning, comfort or reassurance. Some may even say they asked the universe for guidance and then discovered you.

Arrive by Osmosis

With Neptune, referrals and discoveries can feel mysterious. People seem to absorb your presence over time. They might not recall exactly where they first encountered you, only that they felt guided in your direction.

Find Astrology Hypnotic

These clients are captivated by symbolism and the unfolding story of the chart. They enjoy the dreamlike quality of astrology and are willing to explore subtle layers of meaning.

Believe in Astrology

Faith plays a role here. Neptune types often approach astrology with openness and trust. They are ready to receive insight and may already see astrology as part of their spiritual path.

Spiritually Minded

Your Neptune signature attracts seekers. They may meditate, pray or follow a spiritual practice. They value compassion and empathy and appreciate an astrologer who listens gently and holds space with care.

Uranus Signature

Clients Suddenly Appear

If Uranus is your dominant outer planet, your client attraction can feel electric and unpredictable. People connect with you quickly. There is often an instant spark of shared ideas or excitement about astrology itself.

Like Astrology Itself

Uranian clients are fascinated by the craft. They are curious about techniques, systems and new approaches. They may come to you not only for answers but for the love of astrology as a subject in its own right.

Want to Learn Astrology

Many will want to study. They ask questions about how charts work and how you reach your conclusions. Some may eventually become students, colleagues or collaborators.

Are Modern and Up to Date

These clients appreciate innovation. They are comfortable with technology, online readings and contemporary interpretations. They value fresh thinking and progressive perspectives.

Contact You at a Group Meeting

Uranus thrives in communities and networks. You may meet clients through workshops, conferences or astrology groups. Introductions can happen in lively, social settings where ideas are being exchanged.

Use Social Networking

Online platforms suit your Uranian signature well. Clients may discover you through social media, forums or digital communities. The connection can begin with a comment, a share or a quick message.

Like to Be Unusual

Your clients often celebrate their individuality. They enjoy being different and are open to alternative viewpoints. They may seek you out because you support their uniqueness rather than trying to fit them into a mold.

Think They Can Change the World

There is often a reforming spirit in your Uranus clients. They are interested in progress, equality and new visions for society. They value astrology as a tool for awareness and awakening, and they look to you for insight that supports their larger ideals.

Promoting Your Astrology Business with Pluto

Pluto

If Pluto is strong in your chart, your business thrives on depth, trust and transformation. You are not here for light entertainment. You are here to guide people through profound inner change. Your promotion works best when it reflects the seriousness and power of the work you actually do.

Offer In Depth Psychological Readings

Make it clear that you go beneath the surface. Highlight your ability to explore motivations, fears, patterns and shadow material. Clients who are ready for real self examination will recognize the value immediately.

Offer Sexual Problem Explorations

Pluto governs intimacy and taboo subjects. If this is within your skill set, you can signal that you are comfortable discussing sensitive topics. This reassures clients who may feel embarrassed speaking elsewhere.

Promote the Mystery of Your Craft

You do not have to explain everything. A tone of depth and quiet power can be more compelling than over sharing. Let people sense that there is more to discover once they step inside your world.

Offer Private Readings

Exclusivity suits Pluto. Emphasize one to one sessions, confidential containers and focused time. Your ideal clients want to feel held in a secure and undistracted space.

Allow Your Clients Anonymity

Some Pluto clients prefer discretion. You might offer options that protect identity, such as private bookings or minimal public sharing. This can lower the barrier for those dealing with delicate issues.

Stress Your Privacy Policy

Be explicit about confidentiality. State clearly that what is shared in session remains private. Trust is everything in Pluto work and naming it builds confidence.

Offer Deep Insights

Use language that reflects transformation. Speak about breakthroughs, healing old wounds and reclaiming personal power. Those in crisis or transition will feel understood.

Explore Past Life Regressions

Pluto resonates with themes of karma, rebirth and the soul journey. If appropriate to your practice, you can include regression style work or karmic chart analysis as part of your offerings.

Offer Bereavement Astrology

Times of loss are deeply Plutonian. You can position yourself as someone who gently supports clients through grief, endings and life altering change, helping them find meaning during difficult passages.

When you align your promotion with Pluto’s depth and intensity, you naturally attract those who are ready to do courageous inner work.

Promoting Your Astrology Business with Neptune

Neptune

If Neptune is strong in your chart, your astrology business grows through compassion, inspiration and subtle connection. You are offering more than information. You are offering reassurance, hope and a sense of meaning. Your promotion works best when it reflects empathy and spiritual awareness.

Say You Understand

Let potential clients know that you truly hear them. Simple phrases that convey understanding can be powerful. Many Neptune clients are seeking to feel seen at an emotional or spiritual level.

Use Your Intuition

If you work intuitively, say so. Neptune supports insight that flows rather than follows strict rules. Clients who value this approach will feel comforted knowing you trust your inner guidance.

Offer a Sympathetic Ear

Highlight your ability to listen. Neptune types often need space to share their story. Emphasize that your sessions are gentle, reflective and non judgmental.

Say That You Relate to Them

Build bridges through shared feeling. Without oversharing, you can communicate that you appreciate the human experience of confusion, longing and growth. This creates trust.

Mention Your Belief in Their Problems

Neptune clients may fear being dismissed. Affirm that their concerns are valid and meaningful. Your belief in the significance of their struggles helps them open up.

Use a Crystal Ball as a Prop

Visual symbols can enhance your message. Soft, mystical imagery or spiritual tools can reinforce the atmosphere of your practice. It is less about theatrics and more about creating a mood of reflection and wonder.

Say You Can Help Clients Find Their Vision

Neptune rules dreams and ideals. Speak about helping clients clarify their life path, reconnect with inspiration and rediscover their purpose. This language resonates deeply.

Intimate That You Are a Psychic or a Medium

If this is true for you, allow it to be known gently and honestly. Neptune clients are often spiritually inclined and may actively seek intuitive or mediumistic guidance.

When you promote your work through kindness, imagination and faith, you attract those who are looking for meaning as much as answers.

Promoting Your Astrology Business with Uranus

Uranus

If Uranus is strong in your chart, your astrology business grows through innovation, independence and fresh ideas. You are here to awaken, to modernize and to connect people through shared vision. Your promotion works best when it feels progressive and future focused.

Promote Astrology for the Twenty First Century

Position your work as relevant and current. Show how astrology speaks to modern life, technology and social change. Uranian clients want to know that this ancient craft still has cutting edge value.

Be New Age

If that suits you, lean into alternative perspectives. Explore progressive topics, unconventional techniques and emerging schools of thought. Your audience is open to what is different.

Use a Computer and Techie Props

Technology is your ally. Online bookings, digital charts and virtual sessions align well with your signature. Even visually, a modern setup reinforces your innovative style.

Stress Astrology Is for Young People

Uranus carries youthful energy. Emphasize accessibility and openness. Show that astrology is not restricted by age, background or tradition.

Promote Astrology for the Masses

Think broad reach. Webinars, group talks and online communities suit your style. You are comfortable sharing knowledge widely rather than keeping it exclusive.

Read Futures

Uranus rules the future and breakthroughs. Highlight forecasting, trends and upcoming shifts. Clients who are excited about what lies ahead will be drawn to you.

Break Down Borders

You may attract an international audience. Promote cross cultural dialogue and global awareness. Uranus thrives in diverse networks that connect beyond geography.

Support Astrologers Without Borders

Align yourself with humanitarian or outreach efforts if that resonates. Uranus values collective progress and social contribution.

Promote Your Astrology Group

Community is key. Whether online or in person, groups, forums and discussion circles amplify your influence. Uranian clients enjoy learning and sharing within a network.

When you align your promotion with Uranus, you naturally attract curious, forward thinking individuals who are eager to explore astrology in a modern and connected way.

Extend Yourself

Outer Planet Signatures

Considering your natal chart or the chart of a client:

• Suggest which inner planet you can engage to better understand the outer planets in your chart (Mercury or Venus).
• Calculate your dominant outer planet.
• Suggest one other way that a strong ​Pluto​ signature could attract clients towards you. 
• Suggest one other way that, through a dominant ​Neptune​ signature, you could promote your astrology business. 
• Suggest how a natal ​Uranus​ complex shows what they can gain from an astrology reading in general. 

Extend Yourself Further

For Practicing Astrologers

If you have done chart readings for people or clients already, explain why you think your clients specifically chose you to be their astrologer.

Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

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