Author: Alison Price   –   Published: October 2025

Your Astrology Business

This article is part of my “Your Astrology Business” category series, where I explore setting up and running a small astrology business for yourself.

Introduction

Astrology Business

In this post, I’m taking you behind the scenes of the Starzology Astrology Podcast. I’ll share how it all began, what inspired me to start it, and the creative process that brought it to life. You’ll also get a glimpse into the journey that led to its official launch two years ago and how it has evolved since then. Creating this podcast has been such a fun and rewarding experience for Arwynne and myself and I hope you enjoy reading about it as much as we enjoy creating it. Alison

Starzology Podcast: Day One

Idea

One morning back in April 2023 I had the ideas to do a podcast for Starzology. I’d been blogging for ages and teaching astrology for about ten years by then.

Podcast Host

I knew I wanted to get my podcast onto Apple Podcasts and onto Spotify. I’d never been to Spotify, but I did listen to one or two shows on Apple podcasts, and I knew I wanted to be there.

Then I discovered that I needed a podcast host as a home where my podcast could be.

A podcast host is where your RSS feed lives and they have more features to help you produce and promote your podcast. After a simple Google search, I found many podcast hosts. Hmmm.

I’m not someone who does vast research especially around tech topics, handbags maybe, but not tech. I thought back to when I’d purchased my camera for YouTube. I’d taken advice from Sean Cannell and I chose the Canon M50, simple, light and does the job.

I searched to see which company Sean of Think Media uses as his podcast host. It turned out to be Buzzsprout, whom I’d never heard of, so I signed up with them that morning, paid the monthly hosting fee and there it was.

That afternoon I recorded my first podcast episode.

This I did in iMovie which I was familiar with from my YouTube videos. I recorded myself chatting about the new podcast and how I’d started out in astrology back in the day. You can listen to my first episode.

I then edited out all the ums and ers and downloaded the file as an “audio only” MP3 file.

This was the very first episode which I uploaded to Buzzsprout. And my shiny new Starzology Astrology podcast was born.

Podcast Art

Next, I found out that I need some podcast art in a square 1:1 ratio image for the podcast. Reaching for my trusty iPad and Procreate I designed the yellow Starzology smiley face image as the podcast art and this too was uploaded.

Podcast Info

Finally, I entered the podcast information details, my name, email address, website and an “about me” piece to be displayed alongside the logo in Apple and Spotify.

Directories

Next, I realised that I had to push the Buzzsprout podcast feed to the directories of my choice. This is where it gets onto to Apple podcasts, Spotify, Amazon Music and others, again, places that I’d never heard of.

I did the launch notification to the directories so my precious episode would be available for others to hear.

Eventually, not immediately, and only when they come around to pick it up.

As Dave says, see below, it’s like your episode is waiting at the bus stop and only when the mighty Apple podcast or Spotify bus deigns to come around does each episode get picked up, listed and available for the listeners

Starzology Podcast: Day Two

How We Met

Back in 2012, I relocated to Vancouver due to my husband job. I was looking to establish myself in my new city and in the first week I was here I attended the local astrology group meeting where they immediately asked me to be the president. I pondered this, waited for the New Moon, and then accepted. I was the president of that Vancouver astrology group for two years.

In the meantime, I launched an astrology Meetup in a coffee shop on the block next to my home. I advertised the event, duly arrived, bought my coffee and waited.

Eventually a woman arrived and we got chatting. I spoke a bit about the topic that I’d prepared and we nattered some more.

She introduced herself as Arwynne and at the end we left together.

We walked down the street in the same direction. We crossed the road at the same spot and then, amazingly in a city of 650 000 people, we entered the same building as each other.

“I live here” I said, “So do I” she said, we laughed, exchanged numbers and planned to meetup again.

First Axis Astrology Podcast

The next month as Arwynne and I were having coffee she said to me, “We should start a podcast” to which I responded, “What’s a podcast?”

You see back then in 2012, I’d no idea what a podcast was. I knew what YouTube was but not a podcast. Arwynne explained that she listens to astrology podcasts, and she thinks we should do our own one because we have so much to say about astrology.

We gave it some thought and recorded the first episode the next week upstairs in Arwynne’s apartment.

We cast an election chart for the launch episode and decided on the name, “Axis Astrology” as a nod to the Ascendant/ Descendant axis and the MC/IC axis found in a chart.

Her partner played the guitar signature tune at the start of each recording, and he edited the episodes. All I had to do was pitch up and talk about the topic we had chosen. Simple.

Guests

We had guests like Joan Morton, Nina Gryphon and we even brought out Andrew Morton from the UK and had him on the show as well. I was able to draw in these guests because they were speakers whom I’d arranged to present at my Vancouver astrology group.

Our Axis Astrology podcast lived for about two years after which it just faded out. You can still listen to all the episodes on Arwynne’s website.

Alison, Joan Morton and Arwynne

2023

Back to Starzology podcast: Day 2.

After I’d recorded, edited and uploaded my first edition of the Starzology astrology podcast in April 2023, it occurred to me to invite Arwynne to join in.

I messaged her that I’d begun another podcast, and would she be interested? She immediately stepped up and said yes.

Back to Buzzsprout, where I uploaded both our full color promo headshots, listed Arwynne as co-host and me as the owner/host both with our mini bios.

We were in business. Exciting!

Starzology Podcast: Week 2

Cadence

We decided to publish a weekly episode every Sunday as that is the Sun’s Day and I’m a Leo and Leo is ruled by the Sun. Also, the Sun is the most prominent planet in my birth chart, and Arwynne has a Leo MC, so it all made sense.

Episode 2

Our second episode was me interviewing and introducing Arwynne so everyone would know who she was and what her astrological interests were. I was still recording on iMovie and then extracting the audio only. The audio was a bit rough. What did I know? Not much it seems.

Starzology Podcast: Month 2

Podcaster

As now I considered myself as a podcaster I started to listen to podcasts about podcasting. I thought I’d get some tips about how to podcast.

Dave Jackson

Immediately I discovered the School of Podcasting with Dave Jackson. I listened to a few of his episodes about the art of podcasting.

I even participated on one of his question-and-answer sessions with my answer which was really weak in retrospect.

The question was something like, “What tools do you use to create you podcasts?” my answer was, “I use Buzzsprout” not realizing that he was asking about editors, baffles, sound modifier, mixers and microphones and so on whereas I’d said my host, Buzzsprout. Anyway…

I continued to listen to his episodes, and had to Google the word “reverb” which turns out is something about sound quality, it was all much of a mystery to me.

Finally, I got my Rode Podcaster (yes, that’s its name) microphone tweaked for better audio quality. There is a dial on the side which does something. I though a microphone was like a kettle, and you just plugged it in. Who knew?

Again, I’m not that interested in tech stuff, but I got the mic to record at a warmer level. Y-a-w-n.

To this day I still listen to Dave’s show, and Dave and Jim’s other show as well.

I’ve gone back to the beginning, he is at more than 1000 episodes now, and I’ve listened to them all over the past two and a half years. Most topics I understand, some I’m not sure what he’s talking about and some I’ve got no clue, but we press on…

There are other podcasts about podcasting by other people, but Dave had me when he spoke about Lotus 1-2-3 and if you know what Lotus 1-2-3 is then you know.

It was at this time that I was clued in and started to record the audio with Audible and leave iMovie behind.

Starzology Podcast: Year 1

Step Up

In the first year we stepped up the frequency of the publication of each episode. Whereas we had started a once-a-week on a Sunday we decide to step it up to twice a week and add in a Wednesday edition.

The main Sunday episode was the crore astrology with specific topics to help you learn astrology. The Wednesday editions were where both Arwynne and I hosted our own guests and discussed astro topics which interested us more personally and were not so educationally focussed.

I did a few more interviews of professional astrologers and a various opinion pieces.

Arwynne recorded several episodes with her friend Katia which were so good.

We were twice a week for about six months, but we finally stepped it back because of the workload that it created.

Editing

With two episodes each week, I was doing the editing, it was a lot.

For every hour you record there is the same amount of time spent on editing that episode.

Additionally, there is a blog post for every episode that must be set up with hashtags, links and original images, mainly drawn by me, to support the topic being discussed.

There are links to Amazon books and products and references to other people website and so on.

The background work to produce a podcast is quite substantial.

It looks like you just record, and press publish, but in reality, and if you want to create a quality product which I do, you have to invest several hours into each episode.

Costs

With your podcast host you pay for each hour that gets uploaded.

If you have two hours a month you pay one amount and for every hour above that there is a cost associated with it.

Even partial hours like five minutes into an hour you are on the hook for the full hour.

Step Down

After about six months we stepped down the frequency of our publications back to once a week on a Sunday.

This is more manageable for me, and it gives our listeners time to get to the latest episode before the next one is out. Not everyone listens on the day the episode goes live. Some people will catch up later in the week with their listening of our content.

50th Episode

We celebrated our 50th episode with a slap-up dinner at the Hilton hotel in Vancouver. Thanks to our host Rodger. At the time we couldn’t believe just how far we had come in our podcasting journey.

Starzology Podcast: Year 2

100th Episode

We celebrated the recording of out 100th episode with a dinner and drinks at our local pub. We were joined by Arwynne’s partner, Katia, her husband, friends and listeners who had supported us over the time.

One hundred seemed such a huge number and we asked ourselves, “How had we done it?”

Starzology Podcast: Recording Day

Planning

This is how each episode get done.

Each topic gets onto the calendar about two to three months ahead of time. We both pose ideas about astrology subjects which we want to talk about. Approved titles get onto our joint calendar that we can both see.

In the calendar there is a recording date and a Sunday publishing date.

Recording Day

We usually record every second Monday evening from 6pm until about 8-9pm. It depends on how the recording goes.

Most episodes are between 30 to 45 minutes with one or two breaking the one-hour mark.

Sometimes we move the recording day to the week before or the Tuesday after, when life gets in the way.

Prep

Before recording day, I prepare the blog post associated with the topic. I flesh out the content and make sure I get to say everything that needs to be said.

Often this is just bullet points as a guide for the episode.

I don’t full script the content but rather leave it a bit loosey-goosey to see what unfolds.

I’ll typically create the art for the podcast episode itself in the yellow and I’ll draw a fresh image of the actual topic for the blog post.

I’ll cast any charts we need to reference in the discussion.

Arwynne prepares for the recording with her research and by searching for charts and books to mention as well.

Studio Setup

Our podcast studio is at the table in my open plan lounge in my apartment. We have a view over-looking the city of Vancouver.

The studio setup happens on Monday morning. I have a selection of tablecloths and change them depending on the season. I like to have some seasonal decoration or a plant and candle on the table as well.

There is no ceiling light. I get the microphone out and plug it into my computer. I run an extension cord to power to the table lamp, computer and iPad placed on the table.

I bring out jotters and pens to make notes. I have my physical content calendar to hand so we can discuss what’s coming up in the next few weeks and so on.

Leaving a clear space at the end of the table means that Arwynne has room for her computer, note\books, phone, pens and her tray.

Podcast Snacks

On separate trays for each of us I set up two or three little bowls of snacks.

There is usually some chips and dips or mini tomatoes, grapes, cherries or cheese cubes as nibbles. If the crisps are too hard and crunchy we can’t record when we are chomping away as the noise gets picked up by the microphone.

There is some water chilling in the fridge for us both and we also enjoy a glass of South African red wine.

Sometimes I vacuum.

Getting Started

Arwynne arrives at 6pm sharp. We get settled at the table, chat a little about our lives and then get stuck into the recording. Each episode takes about an hour to record and there are stops and starts as we gather our thoughts. We record two episodes at once with a five-minute break in between to replenish glasses and munch and muse some more.

I can always rely on Arwynne for her trademark tangent anecdotes to enhance the topic which add interest to each episode.

Podcast: Today

Bicentennial Episode

After over thirty months of creating the Starzology Astrology podcast Arwynne and I are about to record our 200th episode. This bicentennial one will go out the first week in January 2026 which is almost three years since we began (for the second time).

Celebration Event

Arwynne and I are having celebratory drinks (for your own account) at a venue in downtown Vancouver.

This event is on Monday, December 15th, 2025 from Happy Hour staring at 4pm until 7pm of later.

If you are in the city and would love to join us to help us commemorate our bicentenary episode, please let me know. starzology@gmail,.com

Election Chart

Start Chart

In astrology, and election chart is a chart chose for the best time to do something. This then becomes your venture’s start chart.

Fortunately for the start of the Starzology Astrology podcast the start chart is a great one. You can see it below and read more about it.

Overarch

For You

I started the Starzology Astrology Podcast in April 2023 as a new way to share my love of astrology with you and Arwynne soon to joined me as co-host. It felt so natural for us to team up again.

Together we’ve grown the show into a weekly Sunday feature with interviews and deep astrology discussions. Over the two and a half years, we’ve celebrated milestones like our 50th and 100th episodes and now look forward to our 200th in early 2026.

I hope you’ve enjoyed hearing our story and this behind-the-scenes look at how it all began.

If you are thinking about starting a podcast, I urge you to just do it, because if I can, you definitely can.

Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

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