Your Outer Planet Signature

Author: Alison Price – Updated: January 2026

💙 Your Astrology Business

This article is part of my Your Astrology Business series, where I explore things like when to go professional as an astrologer, business branding pertaining to setting up and running a meaningful astrology business, 25 Tips to polish your readings and what to pack for an astrology conference. Additionally I share stories about how I setup my Starzology Astrology Podcast.

Your Outer Planet Signature

Introduction

Outer Planet Clients

When you think about building your astrology practice, you may focus on marketing plans, pricing or social media.

Yet beneath all of that, something quieter is at work. Your natal chart is already shaping who feels drawn to you.

Subconscious Energy

The outer planets, Uranus, Neptune and Pluto, operate below the surface of everyday awareness.

They describe deep currents in your psyche and the subtle signals you send out without trying.

These energies can influence the type of clients who notice you, resonate with you and eventually reach out for a reading.

Inner Planets

Mercury and Venus

The two inferior planets, Mercury and Venus, can be considered in regard to how you operate in general.

Then, by becoming aware of your dominant outer planet, you can begin to work with this natural attraction rather than leaving it to chance.

Mercury

When you consciously engage your Mercury and bring thoughtful intention to your message, you align your daily actions with your deeper chart signature.

From there, your astrology business starts to feel less forced and more like an authentic expression of who you truly are.

Venus

If Venus is your prominent inner planet, the process shifts in a gentle but powerful way. So, rather than leading with analysis and messaging alone (Mercury), you lead with connection.

Venus brings social ease, charm and a natural sense of grace. It softens your approach and makes people feel welcomed, seen and appreciated.

Where Mercury focuses on what you say and how you say it, Venus focuses on how others feel in your presence. Your clients may be drawn to your warmth, your aesthetic, your kindness or the beauty you create around your work.

By working with Venus as your inner guide, you allow your natural social graces to support your outer planet signature, creating a practice that feels both elegant and deeply aligned.

Your Astrology Business

Your Chart

Not all business methods work for all businesses. Not all astrology business’ work the same for everyone either. What gels with for one practitioner will not necessarily pan out for another, because the two astrologers have different natal charts to each other. To find satisfying work, you have to be aligned with the energy potentials shown in your own chart. One way of tapping into this is by looking at your outer planet signature.

Your Dominant Outer Planet

Signature

Chart signatures are usually assessed by looking at all the planets in the chart. This time we will only look at the outer planets to get an insight into how you work on a more subconscious level.

Usually the planet Uranus, Neptune or Pluto will step forward when you do a quick arithmetic calculation for each planet.

You want to find out what happens when you are not looking and paying attention. Your prominent outer planet will function almost as the background noise, or default mode, of your personal attraction.

You can discover which outer planet is strong in your natal chart by measuring which of them is more energized and engaged in your natal chart by checking with the following table.

Your Outer Planet Signature

Solution

If you do the activity to find your dominant outer planet you will have a number which represents the prominence of the outer planet in your chart.

So, what?

Well now you can see the difference in how each of the outer planets operate. Your strong outer planet will work for you over and above the two weaker outer planets in the following manner.

If the outer planet is not strong in the natal chart because say, the Moon dominates the chart, then the outer planetary energy will continue to operate the background of your life.

How Your Dominant Outer Planets Attracts Clients

Pluto Signature

Clients Magnetically Appear

If Pluto is your dominant outer planet, your client attraction works beneath the surface. You do not always need loud promotion. Instead, there is a quiet intensity about your work that draws the right people toward you. The connection can feel fated, private and deeply personal.

Find You Through Cryptic Messages

Your words may carry layers of meaning. Subtle or psychologically rich advertising can speak directly to those who are ready for depth. The people who resonate will recognize themselves in what you hint at rather than what you spell out.

Magnetically Appear

At times it can feel as though clients simply show up. There is a sense of inevitability about the connection. They may say they felt compelled to contact you or that something just pulled them in your direction.

Hover in the Shadows

Some potential clients watch quietly before making contact. They read your website, follow your posts and observe your tone. They are assessing whether you are safe enough for the kind of deep work they seek.

Afraid to Approach

Pluto work can be intense. Clients may sense that you go straight to the heart of the matter. This can be both attractive and intimidating. They may hesitate, knowing that a reading with you could uncover truths they have kept hidden.

Lurkers Before Becoming Clients

It is common for Pluto signature clients to take their time. They may engage anonymously, subscribe quietly or return again and again before booking. Trust builds slowly, but once established it is strong.

Come Out of the Woodwork

When the timing is right, they step forward. Often this happens during periods of crisis, transformation or deep questioning in their lives. They seek you out because they sense you can handle the raw and complex themes they are facing.

Neptune Signature

Clients Intuitively Appear

If Neptune is your dominant outer planet, your client flow feels subtle and inspired. You are not always sure how people found you. There is a sense of drift and divine timing. The connection is often emotional, spiritual and based on a shared sensitivity.

Appreciate Your Arty Adverts

Neptune clients respond to mood and imagery. Soft colors, poetic language and creative presentation speak to them. They are drawn to the feeling behind your message as much as the content itself.

Pray for Help

Many of your clients may reach out during tender moments. They could be searching for meaning, comfort or reassurance. Some may even say they asked the universe for guidance and then discovered you.

Arrive by Osmosis

With Neptune, referrals and discoveries can feel mysterious. People seem to absorb your presence over time. They might not recall exactly where they first encountered you, only that they felt guided in your direction.

Find Astrology Hypnotic

These clients are captivated by symbolism and the unfolding story of the chart. They enjoy the dreamlike quality of astrology and are willing to explore subtle layers of meaning.

Believe in Astrology

Faith plays a role here. Neptune types often approach astrology with openness and trust. They are ready to receive insight and may already see astrology as part of their spiritual path.

Spiritually Minded

Your Neptune signature attracts seekers. They may meditate, pray or follow a spiritual practice. They value compassion and empathy and appreciate an astrologer who listens gently and holds space with care.

Uranus Signature

Clients Suddenly Appear

If Uranus is your dominant outer planet, your client attraction can feel electric and unpredictable. People connect with you quickly. There is often an instant spark of shared ideas or excitement about astrology itself.

Like Astrology Itself

Uranian clients are fascinated by the craft. They are curious about techniques, systems and new approaches. They may come to you not only for answers but for the love of astrology as a subject in its own right.

Want to Learn Astrology

Many will want to study. They ask questions about how charts work and how you reach your conclusions. Some may eventually become students, colleagues or collaborators.

Are Modern and Up to Date

These clients appreciate innovation. They are comfortable with technology, online readings and contemporary interpretations. They value fresh thinking and progressive perspectives.

Contact You at a Group Meeting

Uranus thrives in communities and networks. You may meet clients through workshops, conferences or astrology groups. Introductions can happen in lively, social settings where ideas are being exchanged.

Use Social Networking

Online platforms suit your Uranian signature well. Clients may discover you through social media, forums or digital communities. The connection can begin with a comment, a share or a quick message.

Like to Be Unusual

Your clients often celebrate their individuality. They enjoy being different and are open to alternative viewpoints. They may seek you out because you support their uniqueness rather than trying to fit them into a mold.

Think They Can Change the World

There is often a reforming spirit in your Uranus clients. They are interested in progress, equality and new visions for society. They value astrology as a tool for awareness and awakening, and they look to you for insight that supports their larger ideals.

Promoting Your Astrology Business with Pluto

Pluto

If Pluto is strong in your chart, your business thrives on depth, trust and transformation. You are not here for light entertainment. You are here to guide people through profound inner change. Your promotion works best when it reflects the seriousness and power of the work you actually do.

Offer In Depth Psychological Readings

Make it clear that you go beneath the surface. Highlight your ability to explore motivations, fears, patterns and shadow material. Clients who are ready for real self examination will recognize the value immediately.

Offer Sexual Problem Explorations

Pluto governs intimacy and taboo subjects. If this is within your skill set, you can signal that you are comfortable discussing sensitive topics. This reassures clients who may feel embarrassed speaking elsewhere.

Promote the Mystery of Your Craft

You do not have to explain everything. A tone of depth and quiet power can be more compelling than over sharing. Let people sense that there is more to discover once they step inside your world.

Offer Private Readings

Exclusivity suits Pluto. Emphasize one to one sessions, confidential containers and focused time. Your ideal clients want to feel held in a secure and undistracted space.

Allow Your Clients Anonymity

Some Pluto clients prefer discretion. You might offer options that protect identity, such as private bookings or minimal public sharing. This can lower the barrier for those dealing with delicate issues.

Stress Your Privacy Policy

Be explicit about confidentiality. State clearly that what is shared in session remains private. Trust is everything in Pluto work and naming it builds confidence.

Offer Deep Insights

Use language that reflects transformation. Speak about breakthroughs, healing old wounds and reclaiming personal power. Those in crisis or transition will feel understood.

Explore Past Life Regressions

Pluto resonates with themes of karma, rebirth and the soul journey. If appropriate to your practice, you can include regression style work or karmic chart analysis as part of your offerings.

Offer Bereavement Astrology

Times of loss are deeply Plutonian. You can position yourself as someone who gently supports clients through grief, endings and life altering change, helping them find meaning during difficult passages.

When you align your promotion with Pluto’s depth and intensity, you naturally attract those who are ready to do courageous inner work.

Promoting Your Astrology Business with Neptune

Neptune

If Neptune is strong in your chart, your astrology business grows through compassion, inspiration and subtle connection. You are offering more than information. You are offering reassurance, hope and a sense of meaning. Your promotion works best when it reflects empathy and spiritual awareness.

Say You Understand

Let potential clients know that you truly hear them. Simple phrases that convey understanding can be powerful. Many Neptune clients are seeking to feel seen at an emotional or spiritual level.

Use Your Intuition

If you work intuitively, say so. Neptune supports insight that flows rather than follows strict rules. Clients who value this approach will feel comforted knowing you trust your inner guidance.

Offer a Sympathetic Ear

Highlight your ability to listen. Neptune types often need space to share their story. Emphasize that your sessions are gentle, reflective and non judgmental.

Say That You Relate to Them

Build bridges through shared feeling. Without oversharing, you can communicate that you appreciate the human experience of confusion, longing and growth. This creates trust.

Mention Your Belief in Their Problems

Neptune clients may fear being dismissed. Affirm that their concerns are valid and meaningful. Your belief in the significance of their struggles helps them open up.

Use a Crystal Ball as a Prop

Visual symbols can enhance your message. Soft, mystical imagery or spiritual tools can reinforce the atmosphere of your practice. It is less about theatrics and more about creating a mood of reflection and wonder.

Say You Can Help Clients Find Their Vision

Neptune rules dreams and ideals. Speak about helping clients clarify their life path, reconnect with inspiration and rediscover their purpose. This language resonates deeply.

Intimate That You Are a Psychic or a Medium

If this is true for you, allow it to be known gently and honestly. Neptune clients are often spiritually inclined and may actively seek intuitive or mediumistic guidance.

When you promote your work through kindness, imagination and faith, you attract those who are looking for meaning as much as answers.

Promoting Your Astrology Business with Uranus

Uranus

If Uranus is strong in your chart, your astrology business grows through innovation, independence and fresh ideas. You are here to awaken, to modernize and to connect people through shared vision. Your promotion works best when it feels progressive and future focused.

Promote Astrology for the Twenty First Century

Position your work as relevant and current. Show how astrology speaks to modern life, technology and social change. Uranian clients want to know that this ancient craft still has cutting edge value.

Be New Age

If that suits you, lean into alternative perspectives. Explore progressive topics, unconventional techniques and emerging schools of thought. Your audience is open to what is different.

Use a Computer and Techie Props

Technology is your ally. Online bookings, digital charts and virtual sessions align well with your signature. Even visually, a modern setup reinforces your innovative style.

Stress Astrology Is for Young People

Uranus carries youthful energy. Emphasize accessibility and openness. Show that astrology is not restricted by age, background or tradition.

Promote Astrology for the Masses

Think broad reach. Webinars, group talks and online communities suit your style. You are comfortable sharing knowledge widely rather than keeping it exclusive.

Read Futures

Uranus rules the future and breakthroughs. Highlight forecasting, trends and upcoming shifts. Clients who are excited about what lies ahead will be drawn to you.

Break Down Borders

You may attract an international audience. Promote cross cultural dialogue and global awareness. Uranus thrives in diverse networks that connect beyond geography.

Support Astrologers Without Borders

Align yourself with humanitarian or outreach efforts if that resonates. Uranus values collective progress and social contribution.

Promote Your Astrology Group

Community is key. Whether online or in person, groups, forums and discussion circles amplify your influence. Uranian clients enjoy learning and sharing within a network.

When you align your promotion with Uranus, you naturally attract curious, forward thinking individuals who are eager to explore astrology in a modern and connected way.

Extend Yourself

Outer Planet Signatures

Considering your natal chart or the chart of a client:

Suggest which inner planet you can engage to better understand the outer planets in your chart (Mercury or Venus).
Calculate your dominant outer planet.
Suggest one other way that a strong Pluto signature could attract clients towards you.
Suggest one other way that, through a dominant Neptune signature, you could promote your astrology business.
Suggest how a natal Uranus complex shows what they can gain from an astrology reading in general.

Extend Yourself Further

For Practicing Astrologers

If you have done chart readings for people or clients already, explain why you think your clients specifically chose you to be their astrologer.

Author Bio

Alison Price: Professional Astrologer

Alison helps you uncover your individual creativity and lead a fulfilling life using your own astrology. She shares her wisdom from the heart with a touch of humor. She offers Consultations for everyone and Coaching for Aspiring Astrologers.

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

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Astro Business End-of-Year Reflection

by Alison Price

Author: Alison Price – Updated: November 2025

Your Astrology Business

This article is part of my “Your Astrology Business” category series, where I explore setting up and running a small astrology business for yourself.

Astro Biz End of Year Reflection

Pause for Reflection

As we come to the end of the year, I think it’s valuable to give an end-of-year reflection on how things went.

This is not something I’ve always done, but in the recent years I certainly have. I also find that December can be quite a hectic month with Christmas, holiday social events and family commitments.

I prefer to consider my end-of-year reflection in early December.

This week I just want to share with you some ideas I have about looking back at 2025 to see how you and I did.

The idea is not to beat yourself up about what went down, but rather to acknowledge the highs and lows which happened during the year.

End-of-Year Looking Back

Best Transit

During the course of a year, you will have many transits and of course the ones from the superior and outer planets are more significant, mainly because they linger longer.

I like to consider which transit was the best one for me and by best, I mean the one that helped me get things done or brought me some further insights or changed my life in some way.

Uranus 11th House

Interestingly, my 11th house is the largest one (coupled with its opposite, the 5th) with Placidus house cusps it is 43° wide. I don’t have any planets in my 11th house, but when transits come through, I pay attention. I was particularly interested when Uranus entered there at the tail end of 2023.

Groups

I am taking the 11th house to represent groups which it does. So from the Jupiter Uranus conjunction right at the beginning of my 11th house it occurred to me that my newsletter subscribers, that’s you {{ subscriber.first_name }}, are my group. Thus far, I’ve been able to publish Starzlife every Sunday.

This does beg the question, “When Uranus leaves my 11th house will I continue creating newsletters?” Well, I would hope so because it has allowed me to put into place and grow through the medium of newsletters.

Teaching

Previously I had, as you know, taught basic astrology classes for over 15 years. At the end of last year, I felt I needed to change and my revitalized newsletter has become that change. The good thing about an e-mail list is that if people don’t want to read it, they simply unsubscribe. But if they do want to consume it and find value, they continue to read and interact with my astrology offerings.

Engaged Community

This creates a tight community of attentive people rather than a massive bucket full of random folks who have no interest in astrology, or specifically the astrology I like.

I have the North Node in my 3rd house, and I do believe that my destiny is to communicate and teach what I know.

I’m not saying I know everything; I sadly don’t know everything about astrology, but I do have some experience and many fresh ideas that I like to share with anyone who is attracted.

Seasons of Life

Projects

I try to find and reflect upon creative projects which I worked on during that period.

Winter

The winter solar season contains the signs Capricorn, Aquarius and Pisces.

As 2025 began, I was highly engrossed on search engine optimization (SEO) and attending to my blog. I spent the first couple of months dumping old articles from 2011 about New Moons from that year which nobody’s ever going to read again.

I purged horoscopes written for 2018 that were clogging up my website and making the system slower. I did spend quite a bit of time purging the bulk of old stuff on my website to make the load times faster for you.

Spring

The solar spring season contains the signs of Aries, Taurus and Gemini.

My 2025 spring project was…

Summer

The solar summer season includes the signs of Cancer, Leo and Virgo.

I didn’t really have a main business summer project as I had multiple family commitments that popped up. This season I was fortunate to spend a period in Whistler on a writing retreat with my friend. I also managed to get away for a break with some good friends nearby here on the Sunshine Coast in BC, Canada.

Social Media Detox

During September 2025 I did a social media detox. I offloaded Instagram and Facebook from my phone and did not go there for a whole 30 days. To be honest, since then I’ve probably been back maybe twice and it’s just not a part of my life anymore.

Autumn

Then we get into the autumn projects. Autumn runs through Libra, Scorpio and Sagittarius these are the three signs which the Sun passes through during autumn.

This year my youngest daughter got married and that took up quite a lot of my focus for a few weeks in the season. I now have a fabulous Taurus son-in-law.

I also started learning Arabic and enrilled in my local university on a crash course.

Put People First

Your Tribe

In life, you don’t spend as much time and energy with everyone you meet. Because you have limited time and energy every day, it’s important that those whom you do focus on are the significant people in your life. This often works itself out quite naturally, if you have children, you attend to them or if you have a partner, you focus to them as well. But some reflection may indicate that perhaps you are spending too much time with some people and not enough time with others.

Example

One instance for this would be if you have a friend who has become a habit to see every week. Perhaps you’re not getting anything from the relationship anymore, but you hang on. Here the value has passed, and it can become draining, or even toxic, on your precious time and energy. Reflection may help.

Ideas

I just want to go through a few of my ideas about making sure that you are sharing your life with the people you’re supposed to be sharing it with and not wasting time with those who do not matter as much.

You

Number One

You need to be number one on your priority list. In your chart, you are represented by your first house. If you can’t look after yourself, you can’t look after anybody else.

It’s like when you’re in an aeroplane and the oxygen masks drop down and you need to put yours on first before you can turn and help the person in the seat next to you.

I believe some time has to be taken on inner work for your mental (air), physical (earth), inspirational (fire) and emotional (water) sides of life. I’m not saying this is easy, but you could use your birth chart and the recent transits as a guide.

In Your Home

Under Your Roof

The next people you need to care about are those people who live under your roof, those who are in your home, who we see every single day. These are 4th house people, even if they’re not blood relatives.

If you have a family, like your kids and your partner, you may have parents living with you or roommates or whoever, but those who live under the same roof you have a very close relationship with. Even in your end-of-year review, it’s a good idea to consider how your interactions are with these people, and maybe even, how can you improve these connections?

Close Family

Nearby

The next people are your close family. In general, your family is shown through the 4th house.

Family tends to be people who you have known since the day you were born, or since the day they were born. These are the people who probably live nearby who you possibly see now and again.

For me, I have a daughter who lives 10km from me and I see her every weekend. We like to chat and keep in touch. I don’t know absolutely everything about her life, but we are very close. Every week I text and Zoom with my other kids in Toronto, and my sister who lives in Johannesburg. We tend to natter and keep up with what’s going on.

Friends

Who You Hang With

Friends are shown in the 11th house. If you have a friend, you are fortunate indeed. If you can count your friends on one hand, again, you are fortunate.

My definition of friends is anyone who’s seen you in your bare feet because they’ve been around a long time. They’re the ones you’ve been on a picnic with, you’ve had sleepovers with and you’ve seen them at their worst and at their best. These are your friends. Everyone else is an acquaintance.

Acquaintances

Bob and Margaret

Let’s have a look at who are our acquaintances and they’re still 11th house people.

To my mind, acquaintances are people who you maybe work with (sometimes they are 6th house people). You see them all the time, you know something about them, you know their name.

This also includes in my case, the doorman at my building, the woman at the local coffee shop who serves me all the time and even my hairdresser (sometimes). They are people whom I know and am on a nodding familiarity with. I know their name, but I really don’t know anything about them. These are 11th house acquaintances.

Clients

Transactional People

Where do your clients fit in? If you’re a practicing astrologer, you will have clients. Astrologically clients are shown through your 7th house of other people.

A client is somebody whom you didn’t know by any connection until they approached you one day and said, “Can you do me a reading?” They may have come through via your friends, family or work colleagues, but you haven’t known them forever. Clients go from being someone whom you didn’t know, to someone you do know, as your customer. They are a different level of person, but still 7th house.

Astro Biz Finances

Income

Your business income is any money that you received from sales, sponsors, clients, customers or donations. Any income that you get through your astrology practice is business income and it is shown in the 11th house.

Expenditure

Your business expenditures are everything you have to pay for to be in business. If you’re an astrology practitioner this generally would be things like your website. E-mail, cellphone, stationery and office supplies.

Additionally, a portion of your internet costs, webhosting, podcast hosting and your home office.

Any professional development training you may have taken like astrology conferences or courses, books, software etc. is business expenditure.

Profit and Loss

To calculate your business profit and loss you add up all your income, you minus all your expenditure and you get a number. If it is a positive number, you made of profit and if it is a negative number, you have made a business loss.

Simple.

On a side note, it seems the tax man is ok for you to have a loss for three years running, but after that, not.

Personal Finances

Your Wealth

I’m not a personal finance expert. There are many out there.

One of the first books I read on this topic was Robert Kiyosaki’s, Rich Dad, Poor Dad which really boils personal finances down to – money in and money out. His take on personal finances is very simple.

Assets feed you and liabilities eat you.

Once you get your head around that concept, personal finances are much simpler.

Assets Feed You

Your assets feed you and bring money in. Assets are shown in your 2nd house, and they are things that bring in money, such as real estate, stocks and businesses. Astrologically we include income from a job, money in the bank, royalties, dividends, tips, bonuses and grants.

Liabilities Eat You

Your liabilities eat you and flow money out. Liabilities are shown in your 8th house and they drain money like mortgages, car loans, credit card debt and more. Astrologically we include anything you owe to banks or others.

Net Worth

I like to calculate my net worth at the end of each year it gives me one master number that tells me everything I need to know about each year.

Net worth = Assets – Liabilities

To find your net worth, you add up all your assets, then you add up all your liabilities, now minus the liabilities from the assets and you will get one number. That tells you your net worth.

Example:

Assets + $10000

Liabilities – $9000

Net worth = $1000

Personal Development

Planets

You can reflect on how each planet may have contributed to your business success this year.

Sun

The Sun, as a representation of your identity, may be considered in your personal development.

Let’s face it, it’s not every year that we’re changing into something else.

Many years are very often repeats of the year before and sometimes even decades can be repeats of the decade before, but any individual drive for personal development is likely to come through your Sun.

Moon

The Moon rules reflection and how convenient it is that we are doing an end-of-year reflection today.

Consider another theme related to the Moon that of habits, which can be a good way to tap into lunar influences during the course of the year.

You may have new habits that you want to develop.

For myself it was walking eating protein first at every meal and prioritizing whole foods.

Ongoing…

There may be some bad habits that you want to get rid of.

One of the modern behaviors that comes to mind is this doom scrolling on social media.

If ever there was a habit that needed shifting, I think this might be it.

The point is that you can look to your Moon to see, and reflect, about how perchance your habits have changed during this year.

Perhaps what you were doing as a knee jerk reaction back in January is not what you’re automatically doing now in December.

Mercury

Thoughts and Words

In your end-of-year reflection, Mercury could suggest which books you’ve been reading or journals, you’ve been writing. More generally, it may show how much time you carved out to keep in touch with others.

Venus

Investments

Venus is likely to represent the things you’ve invested in this year. It could be both time and money and definitely any major purchases which you made. Clearly, Venus will also suggest your love life and marriage.

Mars

What You Did

Mars is the action planet in your chart. It is likely show where you’ve actually got off the couch to go and do something. Back this year when Mars was stimulated by transit or progression, are the times when you were perhaps keener to compete or go for gold, in some area of your life.

Jupiter

Great Expectations

In your end-of-year review, Jupiter will be the planet that shows where growth has occurred. The Greater Benefic indicates times when you had a vision, and when you raised your eyes to the horizon and speculated about what was over the mountains to wonder if dragons be there. It shows where you have ventured forth, taken the first step and struck out on new paths in your life.

Saturn

Personal Boundaries

Our old friend Saturn, if triggered by transit or progression, can be the planet that stops you in your tracks to authentically stonewall you. If you have faced severe restrictions or hardships somehow this year, it is possible that the ringed planet Saturn was involved.

Overview

Awareness

Astrology, chart reading and forecasting is all about awareness. Self-awareness can be supported by doing an end-of-year review. I mean, let’s face it, some years are just better than others.

For myself, 2025 has had some challenges, but it contained some high points as well. I do think it’s important to finish up with one year before we start looking towards the next year, which we will do in a couple of weeks.

Author Bio

Alison Price: Professional Astrologer

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

If you enjoyed this post, you may like some more astrology related articles from our blog.

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How to Give an Astrological Referral

by Alison Price

Author: Alison Price – Updated: February 2025

How to Give an Astrological Referral

Introduction

In one of the Dirty Harry movies, Clint Eastwood famously said, “An expert knows when it’s time to call in the experts.” This principle applies directly to astrological referrals. As an astrologer, you can’t be all things to all people. Some clients will fall outside your area of expertise, comfort zone, or capacity. That’s when referring clients to other experts becomes a vital part of your professional practice.

More on Your Astrology Business

What Is an Astrological Referral?

An astrological referral occurs when you suggest your client consult with someone else—either another astrologer or a practitioner in a related field—who may better meet their needs. Referrals are about ensuring your client gets the best support possible. To do this effectively you need to get a couple of things in place.

Know The Expert

Know the expert to whom you are referring your client. Ideally, you’ve worked with them before or are familiar with their reputation.

Maintain a Network

Maintain a network of professionals you trust in astrology and complementary disciplines.

When to Refer Your Clients

There are several scenarios in which referring your client is the right choice:

1. Physical Distance

If a client prefers a face-to-face consultation but lives too far away, you should refer them to a qualified astrologer in their area. Building a directory of local practitioners ensures you’re prepared for these situations.

2. Outside Your Expertise

No astrologer can specialize in every area. For instance:

You may focus on relationship or career astrology but not offer rectification or medical astrology.
Some astrologers specialize in niche fields such as financial astrology, health and wellness, or conception and children’s astrology.

Knowing your limits and strengths allows you to confidently guide clients to someone who can better serve them.

3. Uncomfortable Client Dynamics

Sometimes, a client’s energy or behavior may not resonate with you. Trust your instincts. If you feel you cannot connect with the person, referring them to someone else ensures their needs are still met.

4. Overloaded Schedule

If you’re fully booked for months and have upcoming commitments, such as conferences or vacations, it’s better to refer a client than to keep them waiting indefinitely.

More on Self-care for Astrologers

Who Can Give Referrals?

Any astrologer, at any stage of their career, can—and sometimes should—give referrals. However, newer astrologers (practicing for less than 12 months) may not yet have a robust professional network or the confidence to refer.

How to Build your Referral Network

Ask your mentor or teacher for recommendations.

Engage with local astrology groups to identify trusted professionals.

Create a contact list of nearby astrologers and specialists, including:

Rectification and decumbiture experts
Psychologists or counselors
Numerologists
Hypnotherapists
Psychics or mediums

Steps to Give an Effective Referral

Referring a client is more than simply handing over a name and phone number.

To ensure a smooth process, follow these steps:

Step 1: Confirm Availability

Before sharing another expert’s contact information, reach out to that person. Briefly explain the client’s situation and ask if they can take on the referral. They may be unavailable, traveling, or not accepting new clients. If they cannot help, move down your list until you find someone who can.

Step 2: Share Contact Details

Once you’ve confirmed that the expert can see your client, provide the client with the expert’s email address and phone number. Encourage the client to make direct arrangements for an appointment.

Why This Approach Matters

If you simply give your client an expert’s contact details without first checking availability, the client may contact them only to be turned away. For clients in a vulnerable state, this rejection can feel deeply personal. By coordinating with the expert first, you ensure your client is warmly welcomed, fostering a positive experience for all parties involved.

More on Managing Client Expectations

My Referral List

Throughout my career, I’ve had the opportunity to refer clients to trusted professionals in astrology and related fields. While referrals don’t happen every week, it’s essential to have a reliable network to call upon when needed.

Here are some examples of the referrals I commonly make:

1. Rectification Experts

When a client needs their birth time clarified, I refer them to a rectification expert. Once their chart is rectified, they often return to me for the actual astrology reading.

2. Numerologists

For clients seeking additional insights or complementary perspectives, I recommend a numerologist whose work I trust.

3. Psychological Trauma Specialists

For charts that reveal deep psychological trauma, I have a Scorpio astrologer in my network who specializes in handling these sensitive situations with care and expertise.

4. Mental Health Professionals

In rare cases where a client appears deeply troubled or at risk of harming themselves or others, I suggest they consult with a qualified psychologist and I have a local one whom I endorse.

Overarch

Give to Receive

Referring clients is not about losing business – it’s about prioritizing your client’s needs and ensuring they receive the best possible support. This approach not only builds trust and credibility, but also strengthens your professional relationships and reputation over time.

Be Ready

Referrals may not be an everyday occurrence, but as a practicing astrologer, you need to be prepared. Having a list of trusted experts at your fingertips ensures you can act swiftly and responsibly when the need arises.

They Return

Interestingly, I’ve found that many clients return to me after being referred. In these cases, the referral process enhances their overall experience and reinforces their trust in me as their astrologer. Ultimately, giving thoughtful referrals adds value to the service you provide, demonstrating your dedication to the client’s well-being and your commitment to ethical, professional practice.

Ask Yourself

Do you regularly refer your clients?
Do you have a curated list of trusted experts to whom you can refer?
Have you communicated your areas of expertise to other astrologers, so they know when to refer clients to you?

By mastering the art of astrological referrals, you’ll elevate your practice, support your clients more effectively, and foster a thriving professional network.

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Author Bio

Alison Price: Professional Astrologer

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

If you enjoyed this post, you may like some more astrology related articles from our blog.

Synastry: Inter Chart Aspects

Relationship Astrology

Transits

Transits are all the planets moving through the zodiac. It depends on how they contact your birth chart how you will be affected.

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Astrology Business Branding

by Alison Price

Author: Alison Price – Published: October 2024

Business Branding

Branding has become quite a popular trend recently. Your astrology brand is who you are and what you do in the astrology world. It is not your other social media streams or “friends”, it is only your astrology business. When you set up an astrology business, there are a few steps that will help you get going sooner and they can be taken in sequence. Your business brand will generally be shown by the Midheaven and the 10th house complex in your commercial start chart.

Business Name

Choose a good business name that says “astrology” in the name because it helps search engines like the mighty Google find you. Pick a business name which is easy to spell and say over the phone. Good examples of names for your astrology business are Newtown Astrology, Astrology by the River, or We Love Astrology. Avoid business names like “PDQ Industries” and “Audrey and Leslie PLC” because you can’t tell what the business is about just by the name.

Business Colour Palette

You will need to have some colour in your branding. This will ultimately go on your website, logo, favicon, banner, business cards, t-shirts, candles, cards and everything else you do for your business. You can get away with one color, or choose two colors, but at the most you will need three colors.

A main colour like red, blue or magenta.
A complimentary support colour like teal, yellow or pink.
An accent color like black, grey or white.

Your Logo

A logo is a symbol or a little image. Logos are always square. Your logo can be an immediate indication of your business and will be with you a long time. Your logo should be simple and in your chosen colour palette. Logos are you typically used on your business card, on your website favicon, on all your social media streams like TikTok, Facebook, LinkedIn, Instagram, X, or Pinterest, they all have a spot for your logo.

Website and Online Presence

Once you have a business name, you could go on to the next part of building your business with an online presence. Get a self-hosted website with a domain name yourastrologybusiness.com.

Social Media

You could also set up a Facebook business page under your new business name, which is separate from your personal Facebook page. Additionally, you can create a Pinterest business account in your new name, because astrology is a highly visual medium. I always recommend taking your business name to all the channels a securing the name. If you don’t use it today you may wish to later. If you are happy with other social channels, by all means use them. Just keep your business social media channels to business. Don’t post about what you did last night because that juicy information goes on your personal page only.

Business Cards

Print business cards to give to everyone you meet if they ask.

Business Elections

Chart

When you finally decide to set up your astrology business there will be a start chart. This will be the birth chart for your business. If you just decide at your kitchen table you’re going to be working on charts, that’s one thing, but as soon as you start charging money and go professional, you will have a start chart for your astrology business.

Future Business Chart

Maybe you are aware that opening an astrology business is something you’d like to do in the next 12 months. Then certainly you have plenty of time to pick and choose a great start chart for your business. This is known as electional astrology where you are electing to do something in the future such as starting a business.

Existing Business Charts

All listed companies will have a start chart because they have an incorporation date and that would be the date and time for their birth charts. But for solopreneur one-woman-show astrology businesses it’s goes one of two ways:

Past: You started in the past doing chart readings.
Future: You decide that you are going to finish your training and hang up your shingle and start your astrology business, then you get to choose.

Been Doing Astrology for While

Let’s just look at the first scenario. Say you have been doing astrology on and off for 10 years, and now recently you’ve started charging money for doing charts, but you haven’t yet formed a business. Now you need that start chart and there is two ways you can do this.

You can go back to that very first day when you took your first dollar towards astrology, which is the indication of a professional business, and cast that chart.
Or you could decide that you are still working towards it and decide to have a launch party day, as it were and make an election chart for the business.

This launch party will be in the future to signify the official public launch of your astrology business.

Future Astrology Business

Your second option is if you are perhaps still working towards learning more about astrology, and let’s face it, who isn’t? We’re all learning as we go forward, but you may decide that in the next year you want to start an astrology business. Now you can choose a start chart for yourself through electional astrology.

Relaunch and Existing Business

Your third option will be that if you registered your astrology business sometime in the past, that date will be the start chart for your astrology business. So here you’ve got two options really. And, I’m going on a side note now, but bear with me.

Future Choice

Electional astrology is often used for marriage charts. You decide you’re going to get married next spring, and you pick a good day because you want Venus well placed or whatever it is. You decide and you have a marriage chart, and you go forward with that chart. However, if you come to astrology later in life and you’ve already been married for 25 years you could go back to the date from 25 years ago to the time when you said, “I do” and cast that wedding chart and that will be technically the chart for your marriage.

Retaking Vows

Now there is, of course, this modern thing of retaking your vows. This usually happens when marriages have been going a long time or they’ve hit a rocky patch and they’re trying to get back on track. The couple want to remake their vows to each other and reinforce the strength of their love. And then again you can then have a restart chart for that, so you wouldn’t just pick any old day to retake your vows and have a party. Now you’re going to choose carefully and elect a great day for your re-vow party and that would be then the chart moving forward.

So that’s just an example with weddings, but technically you can do with businesses as well.

Business Charts Examples

Not that I’m going into great detail regarding business electional charts here, but I just want to bring forward a pair of high profile business launches and the impact that one planet had on how they fared.

Facebook

Facebook went public with their initial public offering (IPO) at 11:30 AM on the 18th of May 2012 in New York. The launch chart has Venus retrograde. This is not a good position for money. I recall at the time that astrologers were saying that FB had not consulted and astrologer, otherwise they would never have launched on that particular day with Venus retrograde. But they did launch and of course Facebook is a massive company.

However. initial benefit from that launch was quoted as “a disappointment”. On the first day Facebook started at $34.41 and closed at $38.23. I have provided you with a link here to the Wikipedia article about it and how the financials didn’t rise to the expectation.

Twitter (X)

Twitter went public at 9:00 AM, November 7th, 2013, again on the New York Stock Exchange. Twitter’s start chart has Venus direct. Twitter exceeded expectations financially on the day of their launch. They opened at $26 and closed at $44.90. Even though at the time Twitter was a far smaller company than, Facebook was or is. The simple fact of having Venus direct made all the difference. I’ll also reference here the Wikipedia page discussing how their launch was. Exceeded expectations.

Venus

I’ve already mentioned. One planet. When referencing these two business charts on the habit gone into a deep dive, certainly, I’ll leave that to you. But the point is that when you are creating a business election, you do need to make sure not only that your 10th house is well supported with good planets. You also want to make sure that Venus is direct and not going to be going retrograde in the next 7 days.And additionally, you really want to make sure that the malefic switch are. Mars, Saturn and Pluto in general are not in prominent positions or on the 1st or in the 1st house. Of course, when you are doing elections, you can’t always have everything but. Venus is one of those planets that’s very important because it rules love and money. So it’s important for wedding elections and it’s important for business elections. Just something to keep in mind.

More on VENUS

More on ELECTIONAL ASTROLOGY

Decision Time

Option 1:

If you are happy with your existing company chart because your business was registered on a particular day in the past, go with that.

Option 2:

If you feel you want to do some rebranding or relaunch your business or go down a different route with what you’re doing, you could then have a restart chart.

Examples

My Starzology website was launched way back in 2003. When I launched my podcast, I had an election chart for that venture. And when I launched this Starzlife newsletter I had an election chart for this venture. It really, it is up to you.

Midheaven

In your business chart you will be looking to the Midheaven, and 10th house of the chart. Ideally you would choose your branding colours that reflect and support this business from:

The sign on the Midheaven.
Any 10th house planets.
Any planetary aspects to the Midheaven degree.

Sign Colors

Each of the zodiac signs pertains to certain colours and it all hangs off the colour wheel.

Primary Colours

In the colour spectrum, there are three primary colours, red, yellow and blue and astrologically these relate to the fire signs. Aries is red, Leo is yellow and Sagittarius is blue.

Secondary Colours

The three air signs, which are midway between each of the fire signs, are Gemini, Libra and Aquarius. They take the secondary colours which are orange, green and violet.

Tertiary Colours

In between each active sign there is a passive sign, either earth or water. They will take the tertiary colours from the colour wheel. Taurus is tangerine, Cancer is apricot, Virgo is chartreuse, or lime green. Scorpio is turquoise, Capricorn is purple, and Pisces is fuchsia or shocking pink.

Planetary Colours

Planet Color

Another way to look at colour choices would be through planets which are prominent. Each planet has its own colour or collection of colours. Note: Here I’m just sharing my ideas with you, other astrologers could assign different colours to the planets. I’m not saying this is the final word on planetary colours it’s just the ones I use.

The Sun is yellow and gold.
The Moon is white and silver.
Mercury is green and paisley.
Venus is pink and lacey.
Mars is red.
Jupiter is royal blue.
Saturn is dark purple, grey or black and stripes.
Uranus is electric blue or turquoise and zig-zags.
Neptune is cyan or see green.
Pluto is maroon or dried blood red.
And once Chiron came along, I assigned it to taupe.

Planet Color Influence

When considering a business election chart, we’re looking at the Midheaven and the 10th house. After considering the sign on the Midheaven and its associated colours you can explore any planetary colours both as 10^thhouse tenants and by Midheaven degree aspect.

Ask Yourself

Which planet is the Midheaven ruler and what is its colour?
Which planets tenant the 10th house and what are their colours? If the10th house is empty ignore this.
Which planets aspect the Midheaven (trines and sextiles are most helpful).

Computer Colours

And if you are getting very particular about your colour choices, do remember there are different ways of determining the names or numbers for different colours in use today.

RGB

On computer screens we use the RGB system which is red, green and blue combinations. The RGB triplets lets you know which combination of red, green and blue to use.

Hex

Hex colours are another way to specify computer colors. They follow a hex triplet notation following a # and have two numeric values each for red, green and blue. Example #970511.

Pantone

Pantone colours are specific colours that can be called for by their name or by their code. These are used in the graphic design, printing and the paint industry. Each year Pantone announces the Color of the Year which is keenly followed by fashionistas and design people.

More on PANTONE colors

Self-assessment

Here are some questions that you might like to ask yourself as you start to set up your brand-new astrology business.

What business name do you want?
Which colors do you want?
What type of astrology do you want to practice?
Who is your ideal customer?

Your Clients

Clients Starting Their Businesses

If you have clients who want to start or launch a business, and they come to you and say, “Hey, I want to open a widget business next June”. Once you’ve cast their election chart, you could then continue on to advise them on their colour choices for their business so that their selections are aligned astrologically to their business start chart. This extra step will add value to your business astrology consultations.

Starzlife

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Author Bio

Alison Price: Professional Astrologer

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

If you enjoyed this post, you may like some more astrology related articles from our blog.

Synastry: Inter Chart Aspects

Relationship Astrology

The Outer Planets

Planets

In astrology, the three outer planets are Uranus “the awakener”, Neptune “the dissolver” and Pluto “the transformer”. They are also known as transpersonal planets.

Janet Markham: Professional Astrologer and Teacher

by Alison Price

Author: Alison Price – Published: September 2024

Janet Markham

Professional Astrologer and Teacher

This week I was delighted to get together for a fireside chat with my long-time friend and professional astrologer and teacher Janet Markham, from Toronto. Janet and I have known each other for over 15 years and have collaborated on a couple of astrology events in the past. Janet is highly educated astrologer with years of experience.

She has an MA from the University of Wales, Trinity Saint David in Cultural Astronomy and Astrology. Janet was one of the founding group of the Canadian Association for Astrological Education way back in 1993. Interesting enough, Janet and I are both from the same county in England, we are both Lassies from Lancashire (break into song here).

Classes

Basic and Speciality Astrology Classes

Janet teaches in person and online.

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Natal Chart Calculation & Celestial Mechanics: Astrology courses from beginner, intermediate and into advanced astrology techniques.
Manual Chart Calculation: Casting a chart without using a computer by using an ephemeris, tables of houses and log tables.
Chart Rectification: with charts that do not have a firm birth time or the birth time is suspect.
Vocational Astrology: This helps you find your way through career questions.
Astrology of Relationship: to do with. Finding your person, love and romance and what you bring to your relationships.
Counselling Skills for Astrologers: where you learn how to how to host a consultation, how to help your clients, what they can expect and what you need to do to make a great experience for your clients.

Contact Janet

If you reach out to Janet for some astrology guidance please let her know you found her through me.

Find out more about Janet here.

Email janet@janetmarkham.com

You can contact Janet at her blog at Janetmarkham.com.

Astrologers in Business

Check out some more of our professional astrologer podcast episodes in this series related to your astrology business.

Author Bio

Alison Price: Professional Astrologer

If you’d like to get in touch with Alison, you can reach out to her via email at starzology@gmail.com.

If you enjoyed this post, you may like some more astrology related articles from our blog.

Synastry: Inter Chart Aspects

Relationship Astrology

How to Give an Astrological Referral

Astrology Business

Author: Alison Price - Updated: February 2025 How to Give an Astrological Referral Introduction In one of the Dirty Harry movies, Clint Eastwood famously said, "An expert knows when it's time to call in the experts." This principle applies directly to astrological...

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Enjoy creative ideas, insights and inspiration to improve your life through the art of astrology with Alison Price at Starzology.

Zodiac Notebooks

2026 Overarches

Astro Art

Looking to bring a piece of my artwork into your home? I'm thrilled to announce that select pieces are now available in my Redbubble shop! You can find this featured image as both greeting cards and stickers. Your support helps me continue creating astronomical art that celebrates the wonders of the cosmos. Visit my shop to browse the collection.